Analytics firm Headset raises $12 million, Canada

Seattle-based marijuana knowledge and analytics supplier Headset raised $12.1 million for enlargement, with Canadian marijuana big Canopy Growth Corp. buying a key stake.

Toronto-based Canopy Rivers, the venture-capital arm of Canopy Growth, invested $three.1 million in Headset most popular shares by way of a funding spherical led by San Francisco-based Poseidon Asset Management and AFI Capital Partners of Santa Monica, Calif.

Headset CEO and co-founder Cy Scott informed Bloomberg that the funding spherical values Headset at roughly $30 million. That would put Canopy’s fairness stake at about 10%.

Canopy Growth lately stated it needs to make some strikes within the United States now that hemp has been legalized there. Canopy Rivers additionally stated that is its first funding in a technology-focused hashish firm.

Meanwhile, Headset, whose analytic gross sales merchandise are notably robust in western U.S. states similar to California, has been taking a look at methods to broaden into Canada.

Karoline Hunter, Canopy Rivers’ senior director of investor relations and communications, stated the corporate isn’t disclosing right now how a lot of an possession stake it’s getting, whether or not it is going to get a place on Headset’s board or whether or not it has choices for future fairness stakes.

As far as entry to Headset’s analytics, “the ownership of the data lies with Headset,” Hunter wrote in an e-mail to Marijuana Business Daily. “Canopy Rivers will have a general subscription to the platform.”

Narbe Alexandrian, Canopy Rivers’ vice chairman of enterprise improvement, indicated in a press release that Canopy was considering Headset due to its potential to ship hashish knowledge and analytics in actual time.

He famous such analytics is crucial to aggressive success, corresponding to understanding what’s influencing shopping for selections and guiding model success within the hashish area.



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