With California getting ready to legalize leisure weed in just some brief weeks, Secretary of State Alex Padilla introduced out the large weapons to assist increase social consciousness. And by massive weapons, we imply none aside from legendary stoner Cheech Marin, who participated in a PSA relating to Padilla’s new web site, aimed toward facilitating the registry course of for rising hashish companies.
Teaming With Cheech
At the request of Padilla, Marin starred in a minute-long promotional advert for the secretary of state’s new web site, Cannabizfile, a portal the place hashish entrepreneurs can register their new companies from the comfort of their very own house. Padilla stated that registering together with his workplace must be step one for any cannabis-related enterprise, adopted by the acquisition of correct state and native licenses.
“The first step is always right here in the Secretary of State’s Office,” Padilla says within the video.
For nearly all of the advert, Marin’s face is partially coated by a pc monitor as he assists an aspiring pot entrepreneur with questions on her pot enterprise.
“What about business forms and stuff like licensing and tax information?” asks the lady.
“Well you could do it in person, or you can go to Cannabizfile.sos.ca.gov,” responds Marin.
At the top of the advert, Marin reveals his face, a lot to the shock of the lady, however to not nearly all of viewers accustomed to the icon’s distinct voice.
Padilla informed the Fresno Bee that he met with Marin at a Los Angeles restaurant a couple of weeks again and requested him for assist with the advert. Marin fortunately obliged.
“It knocks off a few hours of the community service I have to do,” the actor joked.
Final Hit: California Enlists Cheech Marin To Help Register Pot Businesses
The selection of Marin looks like a relative no-brainer, because the actor/comic was a staple of stoner counterculture all through the ’70s and ’80s as one half of the comedy duo “Cheech and Chong,” alongside fellow marijuana-enthusiast Tommy Chong. Marin additionally presently owns his personal pot enterprise, Cheech’s Private Stash, which sells his personal “curated” strains of hashish.
However, one individual within the business discovered the casting of Marin odd. MMJ retail supervisor Shayna Schonauer admitted she discovered Marin’s position a bit ironic contemplating the sweeping modifications within the hashish business.
“It’s kind of interesting that with us trying to be a little bit more legitimate in the industry that they’re kind of going back to making it a little more comical by using Cheech Marin in the video,” Schonauer, who works at RCP Sacramento, advised native information station KCRA. “We’ve worked really hard to kind of pull ourselves away from that to show that we are a legitimate business. And that we’re not just your stereotypical stoners.”
But Marin had a totally totally different sentiment when it got here to the advert.
“Who better to spread the news than Cheech?” he requested.
You can take a look at the video in its entirety under.