Canada clamps down on ‘one click’ age checks for cannabis promotions

One-click authentications of an internet site consumer’s age are usually not sufficient to make sure cannabis promotions can’t be accessed by younger individuals, in response to Health Canada, and the company expects regulated events to take corrective steps “in the coming weeks.”

Earlier this month, Canada’s cannabis regulator warned regulated events of their obligation to adjust to the Cannabis Act, particularly prohibitions associated to the promotion of marijuana and equipment, in addition to cannabis-related providers.

Federal regulation prohibits any promotions which may encourage younger individuals to make use of cannabis.

The letter was despatched after Health Canada stated it witnessed on-line promotional content material on web sites and social media websites with none steps taken to make sure the promotion can’t be accessed by a teenager.

In different instances, Health Canada stated the steps taken could also be simply circumvented by youth.

“Health Canada has made it clear that one simple ‘click’ attesting to age is not sufficient to prevent young persons from accessing promotional content,” company spokeswoman Tammy Jarbeau informed Marijuana Business Daily.

Contravention of promotion prohibitions might include hefty penalties, embrace warning letters, license suspensions and/or revocations, ministerial orders and fines as much as 1 million Canadian dollars ($750,000).

“Health Canada’s expectation is that in the coming weeks regulated parties will review their activities and, if necessary, take steps to ensure that they are compliant with legislative requirements,” Jarbeau stated.

“While we have not established a deadline, we expect that they will wish to comply with the law.”

Health Canada recognized quite a few further steps regulated events might take to make their “one-click” web sites compliant.

These might embrace:

  • Steps that require entry of date of delivery together with the authorization of age.
  • Pop-up messaging making it clear that youth usually are not permitted to view promotional content material.
  • Pop-up messaging emphasizing that youth aren’t allowed to purchase cannabis merchandise.

“There are also technical solutions available and other procedures or controls that could be deployed to ensure that a promotion cannot be accessed by a young person,” Health Canada stated.

Matt Lamers could be reached at [email protected]

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