Canadian cannabis firms warned about ‘problematic promotional activities’

Canada’s inventory market regulator warned publicly traded corporations in rising industries resembling cannabis and fintech towards “problematic promotional activities” that would artificially improve share costs and put buyers in danger.

The warning from the Canadian Securities Administrators (CSA) – an umbrella group for provincial securities regulators – got here amid already extremely risky cannabis inventory costs crashing to a 12-month low.

The Canadian Marijuana Index, a basket of shares representing the cannabis sector, has fallen greater than 40% since mid-October.

“We do see a higher incidence of problematic practices among venture issuers, and particularly among issuers involved in emerging industries like cannabis, fintech and battery metals,” the CSA stated in a press release to Marijuana Business Daily.

The discover didn’t single out any cannabis corporations, however specialists say most of the practices it warns towards have been noticed within the business.

Jason Zandberg, analyst at PI Financial in Vancouver, British Columbia, stated unscrupulous actors making unsubstantiated claims to profit inventory costs is a part of any rising fairness market.

“There is no doubt that cannabis has been one of those rising-tide moments and there have been many misleading promoters abusing the widespread investor enthusiasm,” he stated.

“I hope the (CSA) does more than just release notices to limit these practices.”

Examples of probably deceptive promotional actions listed within the discover embrace:

  • Dissemination of shows, advertising supplies, social media posts or different info that describe early stage plans with unwarranted certainty.
  • Issuing quite a few information releases that disclose no new materials details.
  • Compensation of third events who use social media and common investing blogs to advertise issuers however don’t disclose their company, compensation and/or monetary curiosity.
  • Announcements of identify or enterprise modifications to reference an rising business or know-how with no supporting marketing strategy or complete danger disclosure.
  • Suggesting with out direct proof from sampling or exploration that a property holds excessive potential for improvement – together with manufacturing.
  • Reliance on projected peak versus long-term commodity costs.
  • Implying that a property holds a selected fair-market worth and not using a feasibility report.

Chris Damas, editor of BCMI Cannabis Report, stated the CSA is lumping numerous new sectors similar to cannabis, blockchain and cryptocurrency collectively as a result of they typically play by the identical playbook.

“Ironic isn’t it? They were asleep at the wheel on cannabis promotional activity for two years by my account,” he stated.

Matt Lamers might be reached at [email protected]

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