Canopy Growth has lined up celebrity way of life guru Martha Stewart to advise the Canadian hashish firm in creating a brand new line of products, together with hemp-derived CBD merchandise.
Stewart stated their first collaboration will supply merchandise for pets.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Canopy Growth co-CEO Bruce Linton stated in a information launch.
Financial phrases of the enterprise partnership weren’t disclosed.
Canopy didn’t point out within the launch whether or not the merchandise underneath improvement can be bought solely within the United States, or in the event that they may be marketed in Canada.
It’s not the primary foray for Canopy into hemp.
Last October, Canopy additionally acquired a Colorado hemp genetics agency in a stock-and-cash deal value as much as 320 million Canadian dollars ($243 million).
And after the passage of the 2018 Farm Bill that eliminated hemp from the U.S. Controlled Substances act, Canopy pledged to spend greater than $150 million (CA$200 million) on hemp manufacturing and manufacturing in New York state.
Canopy didn’t instantly reply to queries concerning the Martha Stewart deal from Marijuana Business Daily.