Colorado’s Highway Cleanup Program Offers Advertising Loophole for Pot Businesses

Pot companies in Colorado have found that the state’s freeway cleanup sponsorship program gives a loophole to a ban on outside promoting by the business. Under state laws, marijuana corporations are prohibited from promoting on billboards, taxis, bus benches, or different media “visible to members of the public from any street, sidewalk, park, or other public place.”

But that ban doesn’t embrace participation within the state’s Sponsor a Highway program. Under this system, “community and civic organizations, businesses, non-profit organizations, and private citizens” can pay for a state conract0r to conduct the litter cleanup of a specific stretch of state roadway. The charge for the sponsorship varies with the quantity of visitors move on the street.

With a freeway sponsorship, corporations get an indication proclaiming their participation positioned alongside the roadway by the Colorado Department of Transportation (CDOT). The indicators, that are 5 ft large and 4 ft excessive, embrace area for the sponsoring firm’s identify or emblem. Even with that included area, the “signs are not intended to be an advertising medium, or any kind of forum for public speech or political opinion,” in accordance with the CDOT.

Pot Signs Proliferating

There are greater than 280 of the indicators throughout the state, and almost half include the brand of hashish companies, in response to a report in native media. Katrina Apodaca, an assistant supervisor on the NuVue Dispensary on the outskirts of Pueblo, says the freeway sponsorship program provides her enterprise a chance to get its identify out locally.

“That kind of gives us a little bit of advertisement to say, ‘Hey, we’re here, we’re in this local area, come see us today,’” stated Apodaca. “Since we put those up since last year … it has been a great impact.  Since last October, our sales increased by 103 percent.”

Michelle Peulen, a spokesperson for CDOT, stated that the sponsorship program advantages each companies and the state’s transportation division. With this system, sponsors get a venue for public publicity whereas the state receives a brand new income with which to hold out its operations.

“Most folks are interested in making sure that we’re keeping Colorado clean and keeping those roadways clean, and this program offers us a venue to have additional funding,” Peulen stated.

Peulen additionally stated that CDOT encourages companies to think about sponsorship as a means of demonstrating that they want to be accountable members of the group.

“We hope that all businesses take advantage of the (public relations) aspect and show that they’re a good neighbor, that they’re a good steward of the State of Colorado, and we’re all working together to make it the beautiful state that it is,” stated Peulen.

Apodaca of NuVue Dispensary stated the clear roads that end result from the freeway sponsorship program are simply as essential to the corporate as the general public publicity it receives.

“We want to show Pueblo that we’re not here just to sell medicinal marijuana, recreational marijuana. We want to make sure that we’re actually also cleaning up Pueblo as well,” Apodaca stated.


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