Phil Perrone’s been honing his craft for almost a decade. And we’re not speaking concerning the musical wit expressed by means of his band JJUUJJUU. We’re speaking about his music pageant, Desert Daze. For those that’ve by no means heard of it, it’s an occasion rooted in intergalactic psychedelia and rock and roll. It brings the other vibe of the standard electro-centric music pageant. It’s the antithesis of Coachella, Electric Daisy Carnival, and occasions the place the apparel is neon-bikinis and knee-high disco boots. Desert Daze is the place the place psychedelic rock—and its stoned, fringed-out tradition—thrives.
“We have no interest—literally no interest—in producing a ‘music festival’,” says Perrone. “The music festival as we know it has kind of lost its way. The festival’s kind of become an orphan child with no direction. Desert Daze is sort of the antithesis to that.”
The pageant’s in its eighth iteration this yr, and it’s occurring this weekend at Moreno Beach in Lake Perris, California. Perrone explains that this yr’s new pageant website feels such as you’re in real-life Jurassic Park—minus the velociraptors. The grounds are a lot greater than final yr’s occasion in Joshua Tree, so there will probably be much more to do, see, and expertise. There’s even climbing trails to discover and a lake to drift in. Though the brand new location won’t as desert-y because it’s been up to now, allow us to not overlook that Southern California is an enormous desert. So just remember to deliver a solar hat, water bottle, and sunscreen.
This yr’s line-up boasts artists similar to Tame Impala, King Gizzard and the Lizard Wizard, Jarvis Cocker, Warpaint, Death Grips, Ty Segall and White Fence, Uncle Acid and the Deadbeats, and 60 different bands over three days. But maybe probably the most advanced facet of the pageant is the artwork. Between projection artists, artwork installations, and efficiency artwork, it’s inconceivable to not give up to the engulfing, cosmic power of the setting.
“We’ve really sort of cracked the egg of building immersive art experiences,” says Perrone. “These pieces, these experiences, are more than just one little piece of art in the middle of a field. And, at that point, it really starts to become more of a museum—a living breathing gallery that you become part of.”
Perrone explains that all over the place you flip, you’ll see a visible piece of artwork, an artwork set up, or some type of efficiency artwork. And the rationale for this is to create a disconnect from the surface world. Desert Daze is pageant trip—or staycation—however one which’s eliminated you from Earth and despatched you to a different planet with clever life.
“We really want people to have a child-like experience when they come to Desert Daze,” Perrone says. “It’s designed to allow people to lose a bit of their ego. If they can strip that away for a few hours or a few days, maybe they can reveal what’s deep within themselves and extract something, and inject it into their everyday lives to make their inner and outer universes a better place.”
That’s the entire level of Desert Daze. Sure, the idea of festivals being a “spiritual experience” has turn out to be cliché. But music is a better energy, Perrone explains, and if you mix that with an immersive setting that disconnects you from the chaotic actuality by which we reside, the probability of experiencing moments of enlightenment is excessive. And whenever you join with individuals who vibe on the identical energetic aircraft as you within the identify of music, it’s onerous to not expertise moments of nirvana.
At its core, Desert Daze preserves the ethics of what a music pageant must be moderately than what it’s develop into. “This is the antidote to venture capitalism in the music festival world,” says Perrone, who’s been on the street together with his band since 2001, and has watched the state of music shift towards wealthy people and restauranteurs making an attempt to earn money off of bands and attendees.
“People think that if you get a few EDM DJs and a few models to be your Instagram influencers or whatever, then boom, you’re in the money. Fuck all that—we’re allergic to that shit. There’s something real left in this world, and it’s music. And we’re going to fucking fight for that.”
Three-day and single-day tickets for this weekend’s occasion can be found now on their web site. Don’t overlook to select up a tenting move, too!