Dispensary Profile: New Mexico's Minerva

The Lobby of the Dispensary Minerva in New Mexico

Photos by The High Road Design/ Tien Frogget

There are various causes New Mexico is known as the Land of Enchantment. From the Carlsbad Caverns to the jaw dropping, white sand dunes of Tularosa Basin, there are lots of wondrous sights to behold. The beautiful landscapes, superb pure wonders and nationwide parks aren’t the one factor that make the southwestern state a area value visiting, although. It’s additionally residence to what Erik Briones refers to as a “Cannabis Mall” referred to as Minerva.

A Magnifying Glass Sits on a Table so Patients Can Exam Product

Briones has all the time had a little bit of a inexperienced thumb. A recipient of a horticultural diploma from New Mexico State University, he beforehand owned a string of backyard nurseries earlier than retiring to take a while off. It was his son that inspired him to take the leap and open a medical dispensary, regardless of the social stigma and unfavorable political local weather in New Mexico on the time. After a yr of getting his software collectively on the finish of 2010, he opened Minerva in 2011. Now, the four-part location —which features a dispensary, retail product store, hydroponic retailer and wellness middle — is the most important dispensary in all the state at simply over three,100 sq. ft of medicinal goodness.



Briones collaborated with award-winning inside design marketing consultant Megan Stone of The High Road Design Studio to offer shoppers with the entire hashish expertise. Minerva’s dispensary sells flowers, hash pucks, seeds and cuttings in addition to topicals together with salves, therapeutic massage oil and cannaspray. Their retail space, referred to as Minerva Life, provides papers, pipes, vaporizers and all issues related to consuming hashish. They even promote hemp clothes. In their hydroponic retailer, Minerva Grow, they carry soils, fertilizers, pots and all gadgets budding and skilled growers would wish to take care of their crops. And Minerva’s wellness middle is a spot the place dispensary members can bask in massages and different physique therapeutic therapies.

The expansive area has a vigorous, energetic environment with attentive budtenders who supply sufferers one-on-one interplay to help them in selecting the best drugs for his or her illnesses. On common, Minerva serves greater than 200 individuals every day.

Waiting Area at Minerva Dispensary in New MexicoSome of their best-selling strains embrace classics like Blue Dream and Strawberry Cough in addition to others like Jesus OG and Kryptonite. Critical Plus can also be actually well-liked on account of its excessive CBD content material. They additionally promote a pressure developed by Briones referred to as Smooth Operator. It’s an uplifting, balanced hybrid that relaxes the physique and energizes the thoughts – virtually like consuming an excellent cup of espresso in an expensive scorching tub.


In addition to a prime notch dispensary, Briones additionally oversees Minerva’s bakery in Santa Fe that makes about 60 totally different candy and savory cannabis-infused merchandise from cheesecakes, brownies and scones to mango salsa, wheat thins and kale chips. They even have a 7,500-square-foot develop operation in Albuquerque, the place they domesticate all their drugs indoors. They develop about 80 totally different strains and get persistently good yields from their crops, averaging about two kilos per plant.

Briones is planning to open one other dispensary in Las Lunas in a renovated 100-year-old adobe home. It could have the similar compassionate mission as the primary location: to offer high-quality drugs to sufferers in a peaceable setting that encompasses all of their wants. The second dispensary is deliberate to open someday over the summer time.

Originally revealed in situation 16 of Cannabis Now. LEARN MORE

Have you visited a hashish dispensary just lately? Tell us about your experiences.


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