Jimmy Buffett Licensing Coral Reefer Band Name to Cannabis Company

Jimmy Buffett has signed a licensing cope with a hashish merchandise firm for unique use of the Coral Reefer model identify, in accordance to a report from the Wall Street Journal. Buffett will license using the identify with medical marijuana firm Surterra Wellness. The firm plans to launch the brand new hashish model in Florida within the spring of 2019.

Buffett, in a press launch saying the deal, stated that it was a great time to enter the hashish business.

“Finally, ‘the time has come,’ as the Walrus said,” Buffett stated. “That time being the long overdue recognition of the numerous healing properties of cannabis. I have followed and studied with keen intensity the recent evolvement of the medical marijuana story and the path towards the simple common-sense conclusion that cannabis is good medicine and should be made available to all who need it. I feel that joining with Surterra, in the medical cannabis world, is the right place for Coral Reefer products to be.”

Under the deal, Buffett will earn royalties from the sale of Coral Reefer model hashish vape cartridges, gel caps, edibles, and topical merchandise. However, he won’t achieve any fairness within the firm from the partnership. Buffett had reportedly been approached by different hashish corporations however selected to work with Surterra due to the agency’s concentrate on medicinal, slightly than leisure, marijuana.

According to a New York Times story from February of this yr, Buffett not smokes pot however he does vape hashish oil after work sometimes.

Big Money Behind Cannabis Company

The firm Buffett inked the cope with, Surterra, is a medical marijuana startup based mostly in Georgia. The firm was based in 2014 and has licenses to function in Florida and Texas. Surterra operates 10 medical marijuana dispensaries and three supply distribution facilities in Florida, supported by over 300,000 sq. ft of cultivation area. The firm presents hashish vape pens, tinctures, oils, lotions, sprays, and transdermal patches in Florida. In Texas, the agency is presently rising its first crop of low-THC hashish that might be out there for supply all through the state.

Last month, Surterra introduced that billionaire chewing gum inheritor William H. Wrigley Jr. II, generally known as Beau, had joined the corporate as chairman of the board. In a launch saying the transfer, CEO Jake Bergmann stated that Wrigley would assist the corporate develop.

“Surterra is proud to welcome Beau, a business leader who brings decades of world class experience and expertise in brand building, to Surterra Wellness,” Bergmann stated. “Having a seasoned industry veteran like Beau intimately involved in building Surterra’s business is exciting for the future of Surterra, our patients and the entire medical cannabis industry.”

Wrigley advised Reuters that Surterra deliberate to broaden into further authorized hashish markets.

“We believe in the ability of cannabis to improve quality of life for patients across the country, and we are excited to build a global industry leader for the long term,” Wrigley stated.

He additionally added that whereas there are numerous alternatives in hashish, not everybody who tries shall be in a position to capitalize on the brand new market.

“Everyone seems to be in there because they think they’re going to make tons of money,” Wrigley stated. “Some will and some will be sorely surprised when they understand how complex it is.”


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