MedMen Acquires Rights to Woodstock Brand for New Product Line

Cannabis dispensary titan MedMen has signed an unique licensing settlement with the notorious Woodstock model, in addition to Woodstock Cannabis Company. MedMen can be in a position to use the famed ‘Woodstock’ identify on a brand new line of hashish merchandise set to be made and bought in California, Nevada, Arizona, Illinois, Massachusetts, and Florida.

“The Woodstock festival marked the height of the 1960s counter-culture movement,” stated MedMen co-founder and CEO Adam Bierman. “As a brand, MedMen is all about pushing the boundaries and bringing about progressive change to make marijuana-use part of the mainstream, so this partnership between MedMen and Woodstock makes perfect sense. It will help us reach a broad audience of consumers who are familiar with marijuana use, and ready to discover new products and ways to incorporate cannabis into their lives.”

The settlement—which grants MedMen the power to have “premium” hashish placement at Woodstock festivals, occasions, and promotions—is simply lively within the aforementioned states, however anticipates extra states will come on board, ought to Woodstock permit them to.

MedMen has typically been favorably in contrast to the Apple Store, with famously useful, lanyard-adorned staff guiding clients all through their giant, open storefronts. MedMen continues to be one of many largest working marijuana manufacturers, in addition to one of many largest monetary supporters of progressive marijuana legal guidelines. Though presently headquartered in Los Angeles, MedMen has since expanded its licensed amenities to Nevada and New York.

“We’ve been looking for the right partner—one with our values and our quality standards. When we were introduced to MedMen, we knew that our search was over,” stated Michael Lang and Joel Rosenman, co-producers of the 1969 Woodstock Festival and all Woodstock reunion festivals. “They are tireless innovators of new products who never lose sight of the number one focus for both of our companies – quality.”


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