Meet the Woman Behind Willie Nelson's Cannabis Company

Few musicians have the hashish cachet of avid toker Willie Nelson. The nation music star’s Willie’s Reserve has been an enormous hit, together with his branded joints, buds and an ever-growing record of infused merchandise discovering their approach into dispensaries round Colorado and past. Instead of tethering the model to at least one provider, Willie’s Reserve companions with wholesale hashish growers round the state to make sure a variety of strains and varieties. The technique has helped the model develop into a serious presence, whereas choices from Snoop Dogg and Wiz Khalifa have seemingly plateaued.

Although a lot of the success of Willie’s Reserve might be attributed to the reputation of the Red Headed Stranger himself, it wouldn’t have occurred in any respect with out Elizabeth Hogan, co-founder of GCH Inc., the firm that owns Nelson’s hashish manufacturers. While she’s not associated to Nelson, the strawberry blonde has given new which means to the time period “red-headed stepchild” as she plots the path to a pot empire. To study extra about her distinctive job state of affairs, we caught up with Hogan when she was at SXSW in Austin.

– Read the whole article at Westword.


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