When marijuana is legalized in Canada this summer time, the federal government plans to promote it in plain packaging that may be a single, uniform color and doesn’t embrace any graphics or photographs.
But a current CIBC report stated that regardless of the shortage of flashy packaging, model loyalty shall be an necessary determinant for shoppers, identical to it’s for alcohol.
“We find the matter of branding to be the biggest question mark of the entire cannabis legalization process,” CIBC stated within the report.
Health Canada has proposed marijuana be bought in plain packaging with strict branding limits so as to not glamorize the drug and to discourage youngsters from smoking pot.
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