Imagine looking for designer garments, that satiating feeling of buying one thing of top-notch, high-end high quality. Now apply that very same idea to marijuana edibles. Everyone can store at H&M, however typically, you deal with your self to some Gucci. This is strictly the expertise Bana Bongolan goals to obtain.
Based in Los Angeles, Bongolan is a designer and artistic entrepreneur who focuses on streetwear. And Marijuana.com has the unique on the world debut of her edibles line Homies by Kushie.
Having labored for the likes of clothes manufacturers LRG, Young & Reckless, Crooks and Castles, and Diamond Supply — the place she served as director of Diamond Womens for almost three years — Bongolan deserted the company world and began her personal clothes firm. Bana Los Angeles is a luxurious model bought solely in Japan by way of Fred Segal and different luxurious boutiques.
Bana can also be the founder and artistic director of Poster Child, an company that sponsors younger artists simply getting began within the style business. With Poster Child, Bongolan has artistic directed a few of the most cutting-edge digital content material within the business for movie star clientele together with Cassie, YG and Saweetie — producing greater than 40 million views on YouTube.
Bongolan grew up in an abusive family. Amid the gang warfare that swept by way of Los Angeles within the 1990s, she made it her obligation to hold psychological well being a prime precedence. This is mirrored in all the things she does and creates. Art has been Bongolan’s go-to outlet through the years, and she or he continues to channel her personal struggles with psychological well being via her work and share her experiences with the world.
Her work with Poster Child can also be targeted on creating consciousness of psychological well being points for creatives. Bongolan goes out and speaks to aspiring creatives at retail places and schools to present steerage on profession decisions, and the way to deal with their enterprise in order that they aren’t manipulated. Bongolan is an open guide with the artists who work underneath her steerage.
When the thought for Designer Edibles got here to fruition, Bongolan’s nephew got here throughout the edible firm, Kushie, and reached out. Bongolan pitched the thought figuring out she wasn’t acquainted with the ins and outs of the marijuana business. But she did know she might discover the marijuana marketplace for concepts.
What impressed you to create this idea of Designer Edibles?
Money. I noticed I want to survive for the remainder of my life, and I didn’t need to be an Instagram star. So, I pursued the chance to earn a living off of authorized medicine. So I’m like, I would like to earn cash off medicine — authorized medicine. Because medicine make some huge cash, so why would I not need to earn money off weed? That’s actually solely it. The aim of Homies is to maintain you cheerful and clearly fucked up — to assist psychological well being and keep uplifted.
How’d you provide you with the identify?
There’s one other edible assortment popping out after this that’s one thing comparable to the figures you’d gather within the quarter machines. When we have been youngsters, they have been like “homies.” I can’t say what it’s proper now, however it is going to be the shit.
Tell us concerning the expertise getting ready for this.
It was actually lengthy, as a result of I had to nonetheless make a dwelling and survive. I like dwelling chill, so I nonetheless have to work my ass off. So simply discovering the time to work my jobs — they usually’re dope jobs, don’t get me mistaken — after which make area for my ardour tasks. Strategically, I would like every little thing to pop off together with my different endeavors as I proceed to make connections.
What do marijuana edibles do for you personally?
Honestly, I feel I wild out on a regular basis. Or I knock the fuck out. Sometimes, it’s time to simply chill the fuck out. But I additionally design on them. I design excessive as fuck in all probability 80 % of the time. There’s a number of designers that don’t, however for the designers that do, I type of needed to create one thing that was tight and had a dope idea. … I needed to make one thing with a cool edge.
Can you speak concerning the footage printed on these edibles?
I’m making an attempt to do what I did once I was youthful. When I used to be youthful, I created these ideas. I observed everybody in streetwear had solely drawing stuff, and nobody was doing footage. So making an attempt to take that very same concept and do it with the goodies, the place they’re photographs and shapes, and never simply this smashed collectively edible that tastes good. Because a number of the edibles are like, eh. But I needed one thing the place it’s postable and that was interesting to the attention, however nonetheless fucks you up.
Was Kushie on board instantly?
It took a second for me to clarify [the concept]to them. And as soon as they found out what I do for a dwelling and the ideas I can provide you with … I assume they sort of knew who I used to be due to style. We had comparable associates or one thing. And once they realized what I might truly convey to the desk, their gross sales might in all probability go up fairly a bit. That’s what I used to be bargaining.
Tell us concerning the photograph on this cash bag edible. You talked about it got here from an evening out on the strip membership with Floyd Mayweather.
I got here up with totally different icons and themes to truly make pictures and shapes out of the chocolate edibles. For instance, one is a Playboy bunny. And I had these characters drawn out that I’m going to drop later. One of the blokes requested, “Well, what about for people like us?” And I used to be like, “Oh, the trappers, like the dope boys.” They’re like, “What about a hundred bill?” I used to be like, “Eh, I don’t know. What about a bag of money?” So then I drew that. And then once they requested for the packaging… they have been like, “We need something that represents the money bag.” I used to be like, “Fuck. I gotta look.”
Because it has to be about me. This entire line’s about me. I didn’t need to simply draw one thing. It has to have occurred. … I took an image of cash that once I checked out it, I used to be like, “Damn, I wish that was mine.” And it was sort of extra like a objective, as a result of I would like that someday. But it was ironic as a result of [Floyd Mayweather’s people] gave [that money bag]to us to throw on the strip membership. [laughs]
What strip membership? In Los Angeles?
No. He owns it. It’s in Las Vegas. So that means individuals know I didn’t simply take it off someplace. Like no, I truly seen that in entrance of me and it was actually fucking actual. And it was numerous fucking cash. It was cool and all, however I would like that for myself.
Homies edibles by Kushie are at present obtainable to order by way of e-mail at email@example.com.