Legal adult-use sales in Canada will attain four.three billion Canadian dollars ($three.three billion) in 2019, a new report from Deloitte predicts. That’s on prime of up to CA$1.eight billion in estimated medical marijuana sales.
Deloitte surveyed greater than 1,500 present and certain cannabis shoppers throughout Canada to achieve insights into the merchandise they might have an interest in, in addition to the place and why they might buy them.
Product high quality, worth and security can be essential determinants in the authorized market, in accordance to the survey, however solely 16% stated a well-known model would persuade them to buy authorized cannabis.
“I think that is going to change very quickly,” report writer Jennifer Lee advised Marijuana Business Daily. “Brand differentiation is going to be absolutely critical to survive going forward.”
The survey additionally discovered that one-third of leisure cannabis shoppers would purchase merchandise on-line.
Lee stated clients may have an “enormous expectation for security, particularly privacy, protection of data and cybersecurity.”
Other key takeaways from the report:
- Cannabis legalization is predicted to have a damaging impression on alcohol sales.
- 27% of marijuana shoppers stated they might develop their very own.
- Consumers will purchase cannabis extra regularly – and spend extra – after legalization.
- Consumers anticipate to buy most of their merchandise at bodily retail places.
- 63% of shoppers stated they might buy marijuana by means of authorized channels.
Matt Lamers might be reached at [email protected]
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