Rock Stars, Actors Getting in on Canada's Race to Legal Weed

KISS bass participant Gene Simmons says he’s by no means smoked a joint in his life, however he’s now the worldwide ambassador for a corporation that’s gearing up to promote leisure pot to Canadians.

In reality, the 68-year-old rock star is the CEO at Vancouver-based Invictus MD Strategies Corp.

That’s “chief evangelist officer,” the title Simmons gained in a multimillion-dollar cope with the corporate.

Simmons, well-known on stage for his demon make-up, giant tongue and fire-spitting, will put his “branding and merchandising genius” to work on behalf of Invictus, the corporate says.

– Read the complete article at Ottawa Citizen.


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